Online presence is one aspect of the a website that most small business managers and owners don’t fully understand. When talking with people about this phrase they seem confused when you explain to them that they have a great looking site, but they don’t have much of an online presence.
The term It self can be really confusing for someone that just created their fist site. Many small business owners fail to understand that buying a domain name and having a site designed will not get them any online presence. The confusion is really that simple for most businesses.
Small companies are starting to realize that they really do need to take their business online, Website development companies need to help them to understand what the differences are between having that great looking website and having a site that gets their business found online.
It’s really easy to understand how companies that for so long have been using traditional advertising formats like TV, Radio, Newspapers and what not are flat out confused. These very same owners and managers are use to putting their hands on their marketing campaigns and seeing results, good or bad but they could understand how It works.
A customer just the other day summed It up really clear, he said It like this..” I know that when I approve an invoice for a newspaper ad that we are running, I can go out in my driveway the next morning and there is the money I spent. I can see that I got what I paid for and It’s laying right out there up and down the street in all the other drives as well”.
Not a hard point to figure out is It? He understands the concept and he can touch It.
Websites and online presence still remains a little on the sketchy side for small business owners. The fact remains they understand those older, outdated strategies of marketing. Realizing that these same companies have seen other markets use those older techniques for years, seems to keep them attached. This is why we need to help get them to understand how to touch online website marketing for a lack of better terms.
Marketing to this type of client can be rather simple if you look at the big picture.
They already know about advertising and understand that It is a large factor in their business. So what is left is to bring down the big curtain so that they begin to know how the Internet, websites, and a different type of touch can benefit their needs?
Generally explaining how these unfamiliar terms, like online presence, Internet marketing, search engines and so on all tie together in a business world that is rapidly moving them into a positive marketing position or will soon leave their companies trying to catch up.
What the small business owner wants to know Internet marketing
They want to know how they can start to structure their small businesses with a optimized marketing platform, that utilizes the Internet and websites in order to put their companies and services in front of a targeted buying market.
Something that the $199.00 paste and drag website with free hosting will not due. So who wants to tell them?
