What website management?

Getting a website up online is easy and only takes a few minutes, you’ve seen the ads your self right, 5 minutes and your done.

But is It more than that?

So how do you manage your website? Well you just hire a website management service.  BUT A better question yet who is managing your website management service ?

Let me answer the first question. Yes there should be more to a website than just a design, a certain look or even SEO. These are important factors that should be looked at but you first should consider what you want out of a website.

Now I work with websites all day and even more important is that I talk to business owners of all types. They all have different Ideas and views on what they want from their website. Things like!

• I think I should have a website because my competition has one
• It’s the thing to do nowdays
• I want to get more work or business
• A website will help me start a work at home business

Now don’t get me wrong with what I said earlier about other management companies trying to sell you on SEO. All of the above are of course valid reasons , the point being these reasons are not really for everyone.

Yes there are several reasons for a website, along with these there are no wrong or right reasons. The problem is that the website management company should spent some time with the business owner explaining the differences in those many uses and help them find a use that best fits their business needs.

OK so on to the answer for the second question. You should hire a website management service to manage your website. I say this for the same reason that if you have a business that makes a product and you enjoy making the product, then I would strongly suggest hiring some one for heading up your sales. Why should you take away from what you like to do, and most importantly what probably makes you more money with your time. Let me share with you what a friend of mine did some years back with a car lot he wanted. Joe was really great at going to the car auctions and shopping around for deals on used cars. Trust me when I tell you this guy knew his cars, he could almost tell you the history just by looking under the hood and sitting inside those things. But one thing Joe knew was he hated to sell them, and talking to customers on a sales level was not for him. So being the smart business person he was, he hired someone who knew little about buying cars but loved talking to people about cars and working with car finances. SO you get the point here, a great match for both of them.

So when I say that you should hire someone to manage your website you understand what I mean. But that’s not to say that you should not just walk away and let them do whatever they recommend. Treat your website management just as you the business owner would treat or manage any other part of your business. Ask questions, get a clear understanding about what It is that you want your website to accomplish. Then when your sure about the direction that you’re wanting to go with your online venture, ask your web management business to present you with their strategy and plans to get your business heading in the right direction.

When you know little or nothing about how the Internet works?

When you started your business you most likely had a business plan. Well your website management service should have that same type of plan or strategy for your  website. When you decided on starting your business somewhere at some point  you had some kind of ideas on what you wanted your business to do, yes I’m sure like all  of us the general Idea was to make money. But you didn’t just open your door in a  strange town with a cash register on a counter somewhere and expect people to walk in  and leave money. The picture of that concept sounds great but let’s face It, life is not  quite so simple.

Find a website management service that will ask you about your online needs, then spend some time planning with them and get your site up and running.

If I can ever be of any help for you or your website or any online needs please feel free to drop me an e-mail I would be happy to share and or offer my help.

V.Hughes  e-mail

Website Management Home

Website Management Services and The Approach

Your Website Management services should understand what your business needs are and know how to create a path for getting  your business there.
Getting started with a website management service is a rather serious endeavor, but that is not to say that It has to be time consuming, difficult or even expensive.
If your experienced with the way that search engines work and have general SEO knowledge, than you will most likely not find all of this useful. However if your new with the Internet, and have minimal experience setting up a website, than there is important  information contained here that will help with understanding the importance of seo and getting started with how a website management service can help with your goals.

When It comes to getting started with a website management service there are a lot factors to consider.  Most business owners really do not want to know all the details because they say that It is confusing, but instead want to know how their business will be effected. Some of the points that should be covered when discussing your website should be.

Website management service factors

• Where is your business online now
• Where do you want to be on a given time line
• What are your growth projections long and short term
• Are you advertising or creating a presence
• How long do you plan on being in business

There is one important  factor when looking for a website management service that needs consideration and that is will you have someone that will be able to continue your online presence and growth and have the knowledge of the changes as they are happening almost daily online.

With the right  website management service, your site should be search engine optimized correctly for your business this along with other elements should all work together in helping your site draw more targeted customers once the overall strategies are implemented.

Now keep in mind that the setup and specific plan that I’m describing here is general and of course should be tailored for your business in market. A qualified and experienced website management service team will tell you that the strategy of getting a business ranked and targeting ideal markets may be similar but every single situation as far as your business is concerned will and should take on specific directions in It’s marketing plan.
The point is that so many factors will change the way that the system works again depending on your business.

Let me give you an example of various ways a website management service could serve different needs. I have a client that does not really want, nor does he feel that his business needs a website or online marketing, his partner on the other hand agrees that they really do not need to drive a lot of interested traffic at this point because business is good, but is considering the future knowing that his sales could change at any point. He also understands that times are changing every quarter that they are serious about their business, and does not want their company scrambling later trying to play catch up online.

So their needs reflect wanting a presence that will gain recognition and a footing online, but not derived at pulling in more business at this time.This would be easily done and could most likely structure their business for years to come.

Now the other company that I am referring to here has a strategy that is  the complete opposite. They are well experienced and have a long and strong business management history between the partners, however they just formed this particular entity. Knowing that the competition is strong in their business they want to get in the market and make a very stable name for themselves. Feeling that the product they offer will sell and they are able to provide a competitive solution with  their product but they also know that they can keep the pricing a bit more competitive than most others giving them a slight edge. The goal for them is to drive a strong and very targeted buyer knowing that the product quality and their service will far surpass their customers needs and in turn keep the customers loyal. A website management service could offer them a solution but to a different problem. Here there would be a need to draw not only highly targeted traffic, but also using a vary aggressive marketing strategy.

So you should be able to see how their businesses both need an online presence but the type of presence and the end results will differ greatly. They do both need one similar element and that is a website management service that understands their needs with knowledge of getting them the results that they want.

Make sure that if your looking for an SEO, Designer, Website management service or just someone that can explain things to you, that they are listening to your needs and that they ask you what kind of effect you want your online presence to have on your business.
Remember what I said about your online presence and business cards, well It is the same with a website.
You can have the greatest looking business card around, but if It’s in your pocket instead of your customers hand you not likely to get noticed. Well the same applies to your website management service. If your site looks good but is not getting your product or service found by searching customers, you not making sales with It.

SEO will It effect your bottom line?

Search engine optimization (SEO) is a method that is used to help make your website, web page or any other form of online document, appear more visible and organized to the search engines that read online text material. The reason these machines read this material is to help organize and rate websites and pages that are listed online. This search engine optimization as It is called is used to matches the content of your page or site with certain phrases or text that someone searching online, may be looking for. There are many factors that are used by these machines that can work for or against your websites to determine how It is presented to people when searching for your type of business.

A search engine is a piece of equipment that reads online documents that primarily contain text,  but also these machines read and try to organize various other files like video, images and audio. Although these search engines can not read video and images there are ways to help with search engine optimization when using these file types that can help with the overall optimization of that content.

The over all purpose of these crawlers as they are sometimes called, is to read through your website, so that It can be placed into a position on the Internet for viewers to find when they are searching for a word or phrase. This is sometimes referred to as your rank.  Now there is a lot of other information that these crawlers or search engines read, but how they place It, is what matters for your search engine optimization.

The scanning or crawling by these engines is done in-order to find the relevance of the text in relation to the overall site topic. The reading along with other important factors can work with or against your online presence. It might not be what you say on your website that brings you more business, but how It is read by these continuous searching machines.

There are strategies that can be implemented on a website or page that can help with the search engine optimization.  It is important that a good balance is maintained between search engine optimization and your customer understanding the content or topic at hand. What I mean is that you want the search engines to score your site high for content, topic and relevance in turn helping your site placed better when someone searches for your product or information. However you also want your site to give clear information to your customers so they will understand what your business is about.

Search engine optimization should maintaining a balance between

* How these Search Engines read your site and what you’re giving them to read
* Customers that read and see this information on your site
* Sales tactics that may be presented on your site that need to be visible but in a certain way

The best way to do this is to create that smooth transition in what your customer demands or needs and then work in your search engine optimization.

Certain things will dictate the importance of others in getting the job of search engine optimization done. Things like the age of your site, type of market that your business competes in, what your product offers. Although like most products or services, the size of your budget will and can greatly affect your efforts.
Often some webmasters or content designers will over due what is needed. There is no single fit all search engine optimization rule that they use. A good designer will take many factors about your business, website, and product market and of course your budget into account when deciding on a solid structured plan for your businesses search engine optimization.  It has been said that if your paying thousands of dollars for search engine optimization that your crazy, but let me say this if you know nothing about SEO and find a repitable designer that kind of money is not a high figure at all, considering that your website will continue to bring you customers long after those $300 -$600, 30 day ads are gone.

There is no doubt that search engine optimization is very important in helping your business have a stronger presence on the Internet.
Smaller companies understand this and they’re taking the steps needed in-order to get there sites on track with search engine optimization.

I listen to people talk about just getting their search engine optimization in place, so that they are ready when the change happens. There really is not much to say here except “wake up” this market is happening now and tomorrow will just leave you spending more money trying to get in the game.

If your customer base is strong and you’re locked into a fixed market you might buy your self some time, but you should just remember that there are going to be plenty of other businesses jumping at those marketing spots at the same as with any other highly competitive market. It would not be a smart choice in this type of economy to sit back, trust me the other guys have already gone first and they are ceasing the market and search engine optimization is just one of the tools that they are using to get their business in front of customers.

When you’re creating a website for business purposes there are a lot of things to consider. Make sure you ask your self, “what do I know about the Internet and what do I know about marketing with search engine optimization?” Making the right choices today will benefit you in this fast paced Internet marketing platform, which continues to dominate online business.

Online presence is one  aspect of the a website that  most small business managers and owners don’t fully understand. When talking with people about this phrase they seem confused when you explain to them that they  have a great looking site, but they don’t  have much of an online presence.

The term It self can be really confusing  for someone that just created their fist site. Many small business owners fail to understand that buying a domain name and having a site designed will not get them any online presence. The confusion is really that simple for most businesses.

Small companies are starting to realize that they really do need to take their business online, Website development companies need to help them to understand what the differences are between having that great looking website and having a site that gets their business found online.

It’s really easy to understand how companies that for so long have been using  traditional advertising formats like  TV, Radio, Newspapers and what not are flat out confused. These very same owners and managers are use to putting their hands on their marketing campaigns and seeing results, good or bad but they could understand how It works.

A customer just the other day summed It up really clear, he said It like this..” I know that when I approve an invoice for a newspaper ad that we are running, I can go out in my driveway the next morning and there is the money I spent. I can see that I got what I paid for and It’s laying right out there up and down the street in all the other drives as well”.

Not a hard point to figure out is It?  He understands the concept and he can touch It.

Websites and online presence still remains a little on the sketchy side for small business owners. The fact remains  they understand those older, outdated strategies of marketing.  Realizing that these same companies have seen other markets use those older techniques for years, seems to  keep them attached. This is why we need to help get them to understand how to touch online website marketing for a lack of better terms.

Marketing to this type of client can be rather simple if you look at the big picture.

They already know about advertising and understand that It is a large factor in their business. So what is left is to bring down the big curtain so that they begin to know how the Internet, websites, and a different type of touch can benefit their needs?

Generally explaining how these unfamiliar terms, like online presence, Internet marketing, search engines and so on all tie together in a business world that is rapidly moving them into a positive marketing position or will soon leave their companies trying to catch up.

What the small business owner wants to know Internet marketing

They want to know how they can start to structure their small businesses with a optimized marketing platform, that utilizes the Internet and websites in order to put their companies and services in front of a targeted buying market.

Something that the $199.00 paste and drag  website with free hosting will not due. So who wants to tell them?

Just explain it in English please and not SEO chatter.

Presence of online business in today’s market can be an going task.

Deciding whether your project will have a web presence has everything to do with what your doing now and what we do next.

It is important to understand that making your business presence visible online takes more than just having a website. I often  compared the difference as “having a business card in your pocket or in a potential customers hand” the business card should be pleasing to the eye  but most important is what is on the card and how It reads to the person viewing It. Like the website the card should be designed with the important relevant information first and then designed around that.

Creating an online presence takes work and should never be limited in one direction

In order to have a web presence you first need to make critical decisions in planning and deciding where you want to take your business online. We at Getfound-online offer just that, no-matter if your looking to tweak some text or completely optimize your site or possibly rebuild from scratch we have the knowledge, tools and experience for all.

Building a website that will reach an audience takes more than just copying some text in a preset software program and adding pictures. Believe me when I tell you It’s not so easy that a 6 yr old could do It. There needs to be a plan that is carried out that will not only target your market but will also put your business in front of that market.

Building a online presence requires a strong strategy.

A online business strategy involves things like

• A well thought domain name
• A Website
• Structured content
• Web development
• Hosting
• On and offline marketing

Remembering the getting your presence known is important but maintaining It is just as critical.